The future fuels us. Power drives us. And achievement makes us. Because here we train with intention. We make products built to take a beating. Ones that were made to be used. And abused. Ones that cultivate stability, coordination and evolution... All while pushing limits. Built like a tank, our gear elevates your workout, by not only raising the bar. But setting a new one entirely. And our sweat equity doesn't stink. It shines. We are forever moving forward. Building momentum, everyday. Because we were made for more. And so were you.
About usINTERVIEW
INSIDE THE ATLANTIC COAST CLASSIC
Having outgrown its roots as a local backyard throwdown, the Bacon Beatdown was rebranded as the Atlantic Coast Classic, reflecting the massive growth to a 1,900 athlete CrossFit competition hosted in Daytona Beach, FL. Will Bald, who took over the event in 2019, navigated the competition through two years of pandemics, and has catapulted the ACC to one of the largest competitions in the country. But despite the growth, he's kept the event's ethos the same.
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